DETOX YOUR WARDROBE :
Start with your undies
Have you ever been to Costco and just picked up a pack of bras, just because? Have you found yourself in a Topshop or a New Look with a basket full of outerwear only to be tempted by the knickers bin? 3 for £12, 6 for £10, whichever deal it is, they’re only undies. They’re harmless. It’s been this way for a long time and why would we buy anything different? I’m here to talk to you about intentional buying.
A UN report has come out recently letting us know that we only have 12 years to limit climate change catastrophe if we want to stop the earth from turning into a barren wasteland. Change is coming, slowly but surely. Companies are boycotting palm oil, cities are pledging to go Zero waste, but even us, the little guys, we’re recycling religiously, going plant-based and shunning single use plastics. Go us right? Wrong. We’re forgetting about a massive category of stuff in our lives that we use every day, buy every month and turn over every season. Clothes.
Most clothing these days is made from synthetic fibres, your rayons, polyesters and acrylics (all essentially forms of plastic). Especially your underwear. Sure they are easy to care for, and they may feel luxurious, but they require a big sacrifice to make them into the outfit you’re wearing today. A sheer amount of chemicals upon chemicals are used in the manufacture of these fibres, most of which seep into the local rivers and lakes of the regions they are made in. That’s not the worst part. The worst part is that those clothes which we’ve grown bored of or bought on a whim and then decided we don’t like will sit in landfill, taking hundreds of years to degrade.
It doesn’t have to be this way. Truthfully, recycling your clothes and donating them to charity is upsettingly not a productive practice. Most of your hand me downs end up in lower income countries like Haiti, dismantling their once proud tailoring industry, many are discarded and some textiles are recycled and re-used, a whole 0.1 percent of them to be exact. You’re better off just buying less.
Thrift store shopping has exploded onto our trend radar with many celebrities and online personalities promoting this healthy way to shop. We can thrift shop for blouses, coats, trousers, jeans, even immaculate suits and shoes…but what about our underwear? That’s where intentional buying comes in. For the last 4 years we have been working closely with an expert contour manufacturer in Derbyshire developing our sustainable lingerie, developing the pieces, the brand. We stand for sustainability through and through and have undergone much research and development to make this dream a reality.
In a nutshell we make lingerie, out of certified organic natural fibres. We are only a small business and we have done our best to make all of our products as eco-friendly as possible. As we grow however, there will be ample opportunity to make even further improvements with new and innovative materials, supporting development for sustainable manufacture and a more conscious approach to growing businesses as a whole.